Joel Nettey

World President & Chairman, IAA

Joel Edmund Nettey, a savvy and well-acclaimed Management, Marketing and Marketing Communications expert is the Founder and Chief Executive of The Ninani Group, a group of Marketing Communications Specialist Companies that include Innova DDB Ghana, ReZultz Advertising, Touchpoint Magna Carta, Interactive Digital, Brand Alert in Ghana as well as Innova Liberia.

A thoroughbred marketing communications professional, he has also been Chief Executive of various multinational marketing communications agency affiliates in Ghana including DDB, Saatchi & Saatchi and Publicis.

His passion for building relationships and his penchant for achieving extraordinary marketing and communications goals have resulted in the agencies he has led over the years being partners for a myriad of blue-chip companies both multinational and indigenous.

Indeed from January 2007 to March 2009, Joel organized, set up and was CEO for the first Marketing Communications Agency Network across Central and West Africa for The Publicis Groupe with operations in 13 countries including Ghana, Nigeria, Cote d’Ivoire, Senegal, Cameroun, Niger and DR Congo.

In 2009, Joel was nominated by the Chartered Institute of Marketing Ghana (CIMG) as Marketing Practitioner of the Year.

In November 2010 the Network Journal USA ( recognised his sterling qualities when it named Joel as one of the inaugural 20 honorees from across Africa in its “TNJ 40 under Forty Africa” Awards.

A distinguished public speaker, Joel has spoken on branding, marketing, communications, management and related subjects on various continents and has received great acclaim wherever he has presented.

Joel is a Trustee of the Unilever Ghana Foundation and has previously served on the boards of the Ghana Broadcasting Corporation and Multimedia Group Ltd.